Build Smart, Mastic. Make More Possible, Sustainable Building
How long will it last? What kind of maintenance does it require? These are among the most frequently asked questions from homeowners shopping for new home cladding, whether it’s vinyl, fiber cement or wood.
With dark, rich colors becoming more popular for use on home exteriors, homeowners want to know how often they might need to paint. After all, the sun’s ultraviolet rays and heat, which can cause fading and warping, are often the biggest challenges home cladding faces.
For people who live in areas with extreme climatic conditions, such as high elevations with low humidity and rapid temperature swings, the answers to these questions could mean the difference between costly repainting every four to six years and a low-maintenance lifestyle.
This article will explore two cutting-edge technologies from Mastic® by Ply Gem: SolarDefense Reflective Technology™ and Western Extreme™ siding. Both defy the sun’s damaging rays to provide homeowners with rich colors durable enough to last a lifetime.
SolarDefense is the result of advanced science, cutting-edge research and development, and innovative engineering. It can be added to Mastic vinyl siding as a type of sunscreen that protects the siding from fading and warping. SolarDefense has three layers, and here’s how they work:
SolarDefense is backed by a best-in-class V.I.P. 50-Year Lifetime Warranty that is fully transferable.
SolarDefense is exclusively available on premium colors included in the following Mastic vinyl siding collections.
Western Extreme vinyl siding featuring InfraBlock Technology™ offers exterior contactors the opportunity to provide homeowners with a low-maintenance lifestyle, even in harsh Western climates in high elevations where arid conditions, low sun angles and rapid temperature changes can cause home cladding to fade, warp and rot. Standard vinyl siding that is traditionally thin is not an option in these conditions.
With Western Extreme, homeowners can potentially save up to $6,000 each time the home would have needed to be repainted — that’s nearly $25,000 over 20 years. And they can choose from neutrals or rich, saturated colors that truly make a statement, including:
Western Extreme is available in two styles of lap and Board + Batten siding, all with realistic woodgrain texture, for the ultimate design versatility.
Inspired to confidently recommend dark colors to homeowners as a way to upgrade their home exterior? Use the Ply Gem Home Design Visualizer to explore colors that stand strong against the elements.
Whether you’re a homeowner looking for a professional to help with installation or a pro interested in purchasing Ply Gem brands and product lines, we’ve got you covered.